About Green Built Roofing

Built Green. Built Right. Built to Last.

At Green Built Roofing, we believe every roof tells a story—and ours began with a Michigan-born craftsman named Mike Chachulski. Raised in West Michigan and a proud graduate of Wayland Union High School (go Wildcats!), Mike’s journey in the construction industry started back in 1995. What began as a job quickly grew into a lifelong passion for craftsmanship, leadership, and building something that lasts—whether it’s a roof or a team.

From Coast to Coast

Mike’s early career took him across the country. Starting with a national remodeling company in Grand Rapids, he eventually helped grow that same business with new offices across the Pacific Northwest—including Seattle, Portland, Reno, and beyond. Along the way, he mentored hundreds of tradespeople, many of whom now run successful businesses of their own.

In 2010, with a baby on the way and a dream in his heart, Mike launched Green Built Roofing in Seattle. The company focused on energy-efficient roofing solutions and made a major mark on the market by working with GAF to develop a custom energy-saving product: the Reflector HD shingle. This innovative shingle had a substantial impact, especially in environmentally-conscious markets like Seattle and Portland. Green Built quickly grew to over $20 million in annual sales.

A Return to Roots

Life brought Mike back to Michigan in 2016 after a family loss. During a visit, he saw a surprising gap in the local roofing market—prices were high, and service wasn’t always up to par. That insight sparked the next chapter: bringing Green Built home. Mike expanded operations to Michigan, eventually handing the West Coast operations off to his trusted team (still operating today as Green Built Exteriors).

Green Built Roofing set up shop in Grand Rapids in 2016, opened a Portage location in 2018, and acquired a permanent headquarters in 2019. That same year, the company launched its Roofs for Vets initiative, providing free roofs to disabled veterans in need—now proudly in its sixth year.

Weathering the Storms

Like many businesses, Green Built was hit hard by the COVID-19 pandemic. Revenues dropped from $11 million to $1.6 million almost overnight. Rather than walk away, Mike leaned in—selling assets, reorganizing, and supporting his loyal team however he could. It was one of the toughest times in company history.

Then, in 2023, the skies quite literally opened up—a hailstorm surrounding Mike’s home by 40 square miles. It brought a surge of work, over 300 roofing projects, and a much-needed fresh start. By year’s end, the company was debt-free and ready to rebuild stronger and smarter.

Moving Forward

Today, Green Built Roofing operates from its new headquarters in Byron Center, Michigan, and proudly serves Traverse City, Eastern Michigan, and the surrounding communities. We’ve learned to run lean, pay for materials up front, and never take trust—or teamwork—for granted.

Our mission is simple: deliver high-quality, fairly priced roofing and construction services with integrity, transparency, and a relentless focus on customer satisfaction.

Because at Green Built, we don’t just build roofs—we build trust, relationships, and a better tomorrow for the communities we serve.